Created and monitored targeted email campaigns; collaborated on visuals with design team 
Collaborated with team to build social media ads; monitored success and implemented A/B testing 
Full-cycle production of social media reels, from concept development and filming to editing, publishing, and analytics tracking 
Full-cycle production of social media reels, from concept development and filming to editing, publishing, and analytics tracking 
Created and monitored targeted email campaigns; collaborated on visuals with design team 
Additional collateral the team created to showcase brand consistency (collaborative work with other team members)
Record-Breaking Retail Campaign
Collaborative Marketing Campaign – Played a key role in executing the multi-channel marketing strategy for Truckload Sale, a major retail event that generated over $1.2 million in profit, a 20 % increase, setting a new company record. Collaborated with the marketing team to develop and implement cohesive social media and email campaigns that aligned with in-store promotions and sales materials. Created engaging visual and written content, including photography, video, and strategic ad placements, to maximize customer engagement.
Through targeted social media efforts, engagement skyrocketed compared to previous years, driving higher customer interaction and in-store traffic. By integrating A/B testing, performance tracking, and audience segmentation, the campaign not only increased digital reach but also contributed to the event’s historic success.
Managed social media ad campaigns for a retail sale, including audience targeting, A/B testing, and copywriting (graphics by design team) 
Developed concept, design, and copy for informational posts to drive customer value; monitored performance post-launch 
Produced informational reels—handled filming, editing, and copywriting 
POV reels 
Produced informational reels—handled filming, editing, and copywriting
Social Media Strategy & Content Creation
Social Media Management – Managed three social media accounts across two retail brands, creating unique, high-performing content through photography, video production, copywriting, and design. Increased digital reach by 35% through strategic content optimization, targeted social media ads, and A/B testing. Monitored engagement, analyzed performance metrics, and adjusted strategies to align with brand goals, ensuring impactful and data-driven growth.
Develop & Create Digital Catalogs
B2B Marketing – Wrote content, built pages and created online flipping book for semi-monthly online catalogs to drive sales for a wholesale distribution center. Monitored data and results from emails, implementing A/B testing results, to increase open rate by 10% and click rate by 14% during a two-year period.
Email Campaigns for Retail Store
Email Marketing Campaigns – Developed targeted, high-impact email campaigns that transformed subscribers into engaged customers. Managed and optimized a list of nearly 85,000 contacts, refining segmentation and content strategies to increase open rates by 7% and boost click rates by 30% in the past year. Leveraged compelling visuals, strategic messaging, and data-driven insights to execute successful weekly campaigns, special promotions, and hiring initiatives that delivered measurable results.
Sales Enablement Content Creation
B2B Marketing & Sales Enablement – Compiled data and market research to build regular sell sheets, brand spotlights, training manuals and sales guides for sales team to increase productivity and knowledge of products.
Brianna Hackler 